Do you want to know how to start a blog in Nigeria the right way?
I guess your answer is YES!
But if you say NO, it means you’ve probably come here to say HELLO, which I appreciate☺️!
Either way, this post would teach you how to start a blog like a pro! This could be a lifetime opportunity for you to start a career in digital marketing.
What business do you do, is it fashion, teaching, writing or sales service?
Get the right marketing strategies to grow the business in this guide. You’re going to discover how to become a successful blogger.
So, whatever business you do, knowing how to create a blog is a surefire way to succeed in this digital age.
Your competitors are already taking advantage of this marketing strategy and you don’t have to be left out.
Once you have a blog, you can use it to market and promote your business and skyrocket your ROI.
A blog, however, is a key digital marketing strategy to start and promote a business online.
So, if you want to learn how to start a blog in Nigeria and make money, you need to know the following:
- What is a blog?
- How can you start a blog and make money in Nigeria?
- How much does it cost to create a blog in Nigeria?
- Is blogging lucrative in Nigeria?
- How can you become a successful blogger in Nigeria?
- Where can you learn blogging in Nigeria?
- And other issues related to how to start blogging in Nigeria?
I will walk you through the steps to create a blog from scratch with WordPress. At the end of this post, you will be able to start your own blogging business the right way.
Read the Benefits of moving your business online.
What You Will Learn in this Guide
- 1 So, what is a blog?
- 2 How a blog works
- 3 Benefits of a blog
- 4 How to start a blog in Nigeria
- 4.1 Step 1. Create a strategic business plan
- 4.2 Step 2. Register your domain name
- 4.3 Step 3. Host your domain
- 4.4 Step 4. Install WordPress on your domain
- 4.5 Step 5. Install a WordPress theme
- 4.6 Step 6. Install essential plugins
- 4.7 Step 7. Create a blog post
- 4.8 Step 8. Create a blog page
- 5 Conclusion: how to start a blog in Nigeria
So, what is a blog?
A blog is a digital informational content created, shared and frequently updated on the internet with the use of a content management service (CMS) such as WordPress, Joomla and Drupal to answer a search query.
Most of the questions people ask on Google, Bing, YouTube and so on are answered on different blogs.
If a blog is about product reviews, it must promptly address different products and common customer issues.
A blog that reviews and recommends tech products like mobile phones and accessories has to focus on latest products to be relevant to the audience.
So, for a blog to be top-notch, it must not only follow what trends, but also review and share updates on what’s been published earlier. This can help you create a relevant blog and compete.
Meanwhile, a blog can serve as a resource centre for solving customer relationship problems – sharing information that can help you sell your products or services.
Such content is written in diary-style text entries, which can be updated periodically – weekly, daily or hourly and remain fresh and evergreen.
The entries can contain post title links, feature images, excerpts, related tags, author’s names and dates of publication.
When a visitor clicks on the title link or feature image, it leads to the main article or post page where he can read the full post in one piece.
How a blog works
Blogging as it was understood earlier was to have a space on the internet for creating and sharing content.
With a little or no effort from bloggers, search engines would spread the content once it was published and indexed on the internet.
Before learning how to start a blog in Nigeria, you first need to understand how a blog works.
In the recent time, a lot of things have changed in the community of bloggers. Meanwhile, the competition had increased.
Your blog content might not appear on Google or other search engines and generate leads without some SEO efforts.
And to compete, however, lies in the capacity of each blogger to make his content human and search engine-friendly – unique, fresh, relevant, and authoritative.
Consequently, your blog will be a pervasive force to make you realize a milestone of marketing success if you can follow the right steps.
Benefits of a blog
Here are the major benefits of having a blog in Nigeria. A good and well-functional blog can be used to facilitate the following business goals:
a.) Effective customer service
Some of the major concerns of every business is to know how to engage customers.
Your blog can help you lead in attending to the pressing needs of your audience. It can equally help you get your products or services to the right customers without any difficulty.
This makes it necessary to know how to start a blog in Nigeria the right way. If you have a business blog, you will be able to solve all your major sales and marketing concerns online.
In fact, your blog will serve as a tool to effectively engage your prospective customers and skyrocket your sales in real time.
b.) Efficient marketing
As digital technology promises, blogging can serve as a marketing and relationship tool for businesses to make their products and services reach their potential customers.
The fact is, when you have a blog, you are like a company that has a one-stop-shop at the core of the world trade centre. From the convenience of your room, your blog can send your business to the global market.
A blog can serve as an online storefront where you can showcase and promote your business – products or services online.
The strategy can be used to attract customers and sell your products without the cost of running an inventory or a warehouse.
d.) Gateway for media attention
Another benefit of knowing how to start a blog in Nigeria is to leverage the web and attract media attention. This can open opportunities for you in a global setting.
Consequently, other people and industries can discover your skill, talent or ideas and be prompted to hire or partner with you.
e.) Convenient business
At any given time, your blog gives you the chances to target different markets, locations and customers, depending on your choice or nature of business.
These are the blessings that your brick-and-mortar store can’t realize. In this guide, you will learn how to grab the benefits starting a blog.
How to start a blog in Nigeria
If you want to learn how to create a blog in Nigeria and have the benefits mentioned above, try take the following steps.
Step 1. Create a strategic business plan
Just like every other business, you need a plan that contains a blueprint which your blog should follow to effectively execute your business objectives on the web.
You can’t jump the foundation and have a structure…
You need to travel to the future of your blog based on your strength, weakness, opportunities and threats (SWOT) and put down a plan that can make you succeed in reality.
So, in addition to what is in the graphic, ensure your plan covers the following:
- First thing foremost is to know what kind of blog you need? There are different categories of blog, depending on your business niche. You need to decide on this before choosing a domain name and buying a premium WordPress theme to ensure your domain name and theme go in line with your type of business.
- Know your competitors. This is not just knowing their names or brands but their strategies, tools and channels. Know who are their customers and how do they engage them?
- Know what value to introduce to the industry. This can be achieved by studying the existing products, services and information your competitors offer and think of how to serve the customers better.
- Choose your mentors in your industry and follow them on social media to learn what trends.
- Know all the blogging resources you need. This includes what theme, plugins, products and services you need to get started. Know where to get them, how much each will cost and compare prices and value to make a good deal.
- Brainstorm before picking a choice. Do a simple research and have the insights into all available options and pick the items suitable for your business needs.
- Make a list of all the items you decide to use. Once you know the resources you need, have them highlighted in the order you need them. This can help you avoid an oversight.
- Start purchasing blogging tools and resources one after the other. Go to the official website of the makers of each of the resources and buy.
Step 2. Register your domain name
A domain name is the address you want your blog to bear on the internet. This can be a word, phrase or name of a person or a place without adding a space or special character.
Apply for for a cheap domain name registration in Nigeria by Web4Africa.
From an expert’s point of view, there are important things you need to know before registering a domain name.
And this includes:
Know Your Niche: It is strategic to know your niche at this very early stage.
This will give you the idea of what type of domain name to use. You can use a term related to your niche like a blog called startablog.in or usebusinesstips.com.
The two examples contain a focus keyword for each of the websites.
The first is related to digital marketing strategy while the other concerns startups. Thus, if your niche is health and wellness related, find a way of naming your domain around the niche or keyword.
b.) Keep your domain name simple
Having a consideration for your audience at this level is very important as your domain name can have positive or negative impact on user experience.
People that want to visit your blog doesn’t need to suffer before they can pronounce or spell your domain name.
So, keep it simple, short and sticky.
Once you know your audience, find a term that is relevant to them. This will serve as your brand.
By mere looking at your domain name, your target audience should be able to have a clue of what your blog is all about
For example, when you hear Google, what comes to your mind is a magnifying lens.
That is why Google as a site means a search engine.
Avoid using special characters like punctuation marks and symbols.
c.) Use country TLD
Use DOT.com or your country TLD extension for your domain. TLD in Nigeria is .NG, in India is .IN and so on.
Country TLD helps a lot in goe-targeting your audience.
d.) Register all domain variations
Register all the variations of your domain name such as yourdomain.net, yourdomain.us and yourdomain.org, yourdomain.com and redirect them to your primary domain.
This will prevent spammers from taking advantage of your domain variations to divert your hard-earned audience.
RECOMMENDED: See How to Register Your Domain Name in Nigeria (BONUS).
Step 3. Host your domain
There are many available hosting companies on the internet. They all promise the best service but only a few fulfill that promise.
If you don’t want a terrible host to host your blog, I recommend Web4Africa.
Read 👉 how to host your Domain with Web4Africa for all Nigerian bloggers.
Web4Africa offers the cheapest hosting services you can rely on.
If you have registered your domain with the company, it would be better to host your domain with them as well.
This will help you a lot.
Since your host is the seat of your blog on the internet, you have to ensure you choose a reliable hosting company.
Otherwise, your blog will go down if your host goes down. And that means, your blog won’t always be accessible for visitors.
As a result of this, you might lose your audience to your competitors.
Step 4. Install WordPress on your domain
WordPress is the powerhouse of your blog. It’s responsible for housing all your blog content such as theme, plugins, media, and so on.
It’s referred to as content management system (CMS), which serves as the pathway for you to add or remove your blog content. It can also function as the mechanism through which your audience can retrieve your blog content.
Before you can install WordPress on your domain, you first need to visit the official website of WordPress and download WordPress.
Click the button to download the file on your computer.
Methods of WordPress installation
To install WordPress on your domain, any of these two methods will do:
For the purpose of learning how to start a blog in Nigeria the right way, I recommend the first method.
If you want to learn more about the two methods, you have the liberty to click on each of them.
Why WordPress manual installation?
There is a WordPress file you need to tweak in order to protect your blog. The file is called wp-config.php.
You can find it in the WordPress folder which you downloaded on your computer.
Before you can manually install WordPress on your domain, it’s advisable to alter the wp-config.php file and add security salt to it. This will help you reduce the vulnerability of your database.
Because this isn’t possible with the automatic installation, most experts believe WordPress manual installation is safer.
This approach, however, can help you secure your WordPress files and make it harder for hackers to break in.
Step 5. Install a WordPress theme
A WordPress theme can help you structure and organize all your blog content. This can give you the chance to brand or customize your blog to fit a desirable look, size or color without coding.
There are both free and paid WordPress themes.
But experts believe paid themes will give you a professional experience.
Your decision here depends on your choice…
Free themes can be installed from your WordPress dashboard by following these steps:
Login to your WordPress dashboard and click on Appearance > Themes > Add New.
On the next page, click on Upload Theme button if you have a theme you have downloaded on your computer or scroll down to choose a theme among what is on WordPress.
Hover on any theme you like, click on Install > Activate.
Meanwhile, if your objective remains learning how to create a blog in Nigeria, then I will recommend using a premium theme for your blog.
Premium themes are potentially great for a business blog.
They come with a lot of cool functions, options and features to start blogging and succeed.
Step 6. Install essential plugins
If there is a certain way you want your blog to work and you don’t have the coding skills required, you can find a plugin that will do the work for you.
Plugins are essential part of your blog.
They are designed to harness the performance and functionality of your WordPress blog and improve its user experience.
Each plugin works differently or as an alternative to the other. Some of them function as a speed booster and so on.
These days, most themes come with essential plugins.
If you check your theme but can’t find the plugin you need, just go to your WordPress dashboard to install it.
On the left of your WordPress dashboard, click on Plugins > Add New. Scroll down a bit and enter the name of the plugin you need in the search form.
After a few seconds, there will be a search result containing the plugin you have searched for. Click on the plugin to Install and Activate.
Examples of essential plugins
The following are the essential plugins which your WordPress blog must have to have a great user experience:
- Anti-Spam: This is used for preventing spam comments on your blog.
- RankMath: This is used for optimizing your blog content on search engines.
- WP Rocket: This can be used to improve your blog speed.
- Social Snap: This can be used for social shares.
- Imagify: This can be used to optimize images on your blog.
- Contact Form: This is can be used for obtaining feedback from visitors.
- Elementor: This can be used to build your blog pages.
To avoid the use of plugins from slowing down your blog, ensure you don’t use more than what you need.
Step 7. Create a blog post
A blog post is the frequent content you add on your blog to inform your audience about a certain subject related to your niche.
To create a blog post, go to your WordPress page, click on Posts. On the new interface, click on Add New.
You will see a post editor interface where you can give your post a title and write a few paragraphs discussing your subject matter.
Step 8. Create a blog page
A blog page can serve as the feature of your blog, which can be used to showcase your service portfolio.
Examples are your Home Page, About Page, Contact Page, Terms and Conditions Page and so on and so forth.
To create a page, go to your WordPress dashboard, click on Pages. On the new interface, click on Add New.
An editor interface will come up. Enter a short title for the page. Below the title box, you can type a few paragraphs to describe the page.
To learn more about how to customize your theme, you can find details on How to create a WordPress website.
Conclusion: how to start a blog in Nigeria
If you’ve been closely following our discussion, I believe this guide will teach you how to start blog in Nigeria and make money. It addresses all the smart techniques you need to create a blog and become successful online.
Master the piece to grow your online business.