If you have forgotten anything at all, it shouldn’t be how to improve your SEO on search engines, most especially Google.
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You thought that opening the blog and writing content on it, accompanied by beautiful photos and some infographics, would be enough.
Well, you are wrong!
You need to know some tricks to gain visibility and upload some positions in the Google search engine.
Get such tricks on Glamy SEO service or do it yourself by following the tricks I would be mentioning in this guide.
Ways to improve your SEO ranking position
In this post, I would show you some few things you can do on your own to optimize your blog posts and improve your rankings on Google.
So, take note…
Search your blog keywords
What do you want to communicate on your blog? When you are clear, use Google Adwords to find out the most searched terms on that topic.
Remember that if that keyword is searched by many people, it will be difficult to position yourself with it. However, if you are looking for more specific content, which differentiates you from the great competition, you will be more likely to be in the top positions of Google.
For example, if your articles talk about hotels, no matter how much you write about cheap hotels, you won’t get anything, since there is a lot of competition. But, if you talk about cheap romantic getaway hotels, the odds will increase.
Do not leave the URL that comes out by default
Post URLs must be short, descriptive and must include the keyword.
If on the contrary, we choose to leave the URL that comes out by default, full of numbers and symbols, Google will not understand anything and will not value it.
Write attractive headlines
Follow the rules of copywriting to create attractive headlines, which start like this: how to create, 7 steps to, definitive guide, 5 tips, for example.
People do not like to read all the content, so they find it more attractive an article in the form of a list, subsections and bold to go to the part that most interests them and see the article in the past, capturing the most important.
Name the images
When you upload an image to a post, please do not leave the name with which you download it from an image bank.
Write a descriptive name in Alt, with no more than three words.
Use plugins that help SEO
This step is very important to optimize the description of your post. Do not forget that this description is previewed on Google and depending on the creativity of your words, you can receive more clicks or less.
The plugin I use is All in One SEO Pack, it is intuitive and practical, and it is divided into title, description, and keywords.
Do not write duplicate content
Google avoids ranking websites that publish duplicate content and rewards those with unique content.
There is a serious controversy as to know if Google penalize duplicate content. The point is Google doesn’t penalize duplicate content but the way it handles them is worthy of a penalty.
Publishing duplicate content on your website is a self-defeating SEO strategy you should be wary of. It affects your SEO rankings, competition, authority, reputation, and brand identity.
Duplicate content can even increase the bounce rate of your website.
Reason is that, if I have read a post on website A and proceed to website B and realize that the latter has nothing different from what is on the former, I will feel disappointed and bounce out immediately.
There are thousands of content that are published on a daily basis. Study the topics they discuss and get inspired by them.
See what people comment on other blogs or social networks. Based on the information you find, create your own unique content with additional values.
Share your content through social networks
The last step is to share your content through social networks.
Investigate what networks your target audience is in and create profiles in those social networks suitable for making noise and connecting with your target.
Post regularly and make social media buttons visible on your blog to share the post if you liked it.
Consider other aspects to be active in social networks such as these:
The content is easy to share
Respond and interact with users
Program your posts and use measurement tools to improve your strategy
Make guest posts on other portals to attract visitors and upload positions in the Google ranking. And spread those posts on your platforms, thus enhancing your brand.
What you should not do
If you already know Google and know what you want, do not go smart to try to play with techniques like these:
Add keywords to your post without adding value
Hide links and texts to readers
Show content to search engines and other content to readers
Use specific programs to copy an article and modify it, trying not to let Google know
This can make Google remove your blog entirely from the search engine as a penalty. And when that happens, it means your blog is forfeited. Google will ensure the blog leaves no traces on any of its properties if caught playing smart with the search engine.
So, be warned!
If you want your blog to be visible on the internet, you need to commit all necessary SEO efforts as mentioned above. These are some of the ways to improve your SEO ranking positions.
A blog that is optimized for search engines has the tendency of attracting both organic and human traffic. And such a blog is the one that ranks close to first and tenth positions on search engine results pages (SERPs).
The more many businesses are realizing the benefits of digital marketing, the tougher it becomes to be visible on Google. The problem is not competition per se but not knowing what SEO ranking factors to dominate Google in 2019.
In fact, there’re many website owners who don’t know what SEO is.
Whenever Google updates its algorithm and a website is badly hit, the website’s search ranking decreases immediately. This could be a terrible experience if your website is not optimized to meet the latest standards the industry requires.
Google can be funny, though!
Sometimes when I read Google updates and find out the updates have no ranking benefits, then I ask myself…
“Could most of the algorithm updates be some kind of pranks to create traffic around Google?”
Since Google is the custodian of all web traffic, who cares if the whole world is talking about it?
But what I don’t doubt is,
“Google could make a lot of money from causing tension in the industry for businesses that want to increase their Google ranking through SEO strategies.”
That’s why you would see experts like Neil Patel writing a bible about algorithm updates that make no ranking impact.
Be that as it may, marketers wander about irrelevant updates and slightly lose focus on important old SEO ranking factors.
The point is there are some SEO ranking factors that can never be outdated, but which gain less attention as Google won’t let the industry rest for a moment.
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What are the SEO ranking factors to dominate Google ranking in 2019?
No matter how much the world changes around SEO, ranking for the right keywords is forever the best way to remain relevant and visible on Google.
Keywords are search queries people use when they come to Google and search for something. Doing a proper keyword research can make your content rank well for search terms readers use on Google.
After finding out the best keywords to rank for, the next is to know the important places to place the keywords in your content. This will determine when, where and how to use your keywords on your content.
It’s important to place your keyword at the beginning of your title tag, meta description, image alt, image name, and also at the beginning, middle and end of your content.
Because the largest percentage of the internet traffic comes from mobile devices, it takes a mobile-friendly website to rank high on search engines.
This is where the responsiveness of your website comes to play.
Using a responsive WordPress theme can make your website adapt different screen sizes ranging from desktop, tablet, and mobile devices without the visitors having bad user experience.
No search engines will display a website that is not mobile friendly. However, the better your website themes, the higher your SEO ranking position.
In line with this, ensure your theme is compatible with AMP.
The use of an AMP theme is a step further to make your website display perfectly on mobile devices.
Appropriate Use of Categories and Tags
New websites might not be able to use this SEO ranking factor at the beginning when they are still looking for content to publish.
But as time goes on, it’s very important to give your content a good structure. WordPress websites can leverage the the Categories and Tags to organize their content.
Before publishing a post, just ensure you assign it to the right category and make sure you give it some relevant tags.
The practice provides an easy path for humans and search bots to navigate through your website without passing through irrelevant links which can affect your ranking and result to a high bounce rate.
Content remains one of the key SEO ranking factors of all times to dominate Google. After the September 2019 Core Updates, Google reiterates:
“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”
What features make content king?
According to Google, a good content must be
In the past, Google would say there was nothing to fix with the updates. But this time, it offered a recommendation, which asserted that content is always king. This was the same emphasis it made in 2011 when it released Panda algorithm.
Readers that visit Google already have the idea of what they’re looking for, they know if your content solves their problems or not. To write content that the readers will fall in love with, you have to ensure you always focus on your keywords and make your content highly informative.
If your keyword is “18th century philosophy”, when someone visits your website, his expectation is to learn about “philosophy of the medieval period”. But if what he finds is “modern philosophy”, then something is wrong somewhere.
Such content can’t find its way to the top of Google.
You have to ensure, your content is rich and relevant enough to make your audience engage with it.
Good content attracts readers, likes, comments and shares on social media. And when that happens, a signal is sent to Google and your ranking increases.
Digital marketing is a dynamic environment for business. Each time Google makes changes in its algorithm, it takes some measures to maintain your position and remain visible on the internet. Hence, you can dominate google ranking by implementing the above SEO ranking strategies.
Upon many times that the industry is hit, these are all-times Google ranking factors to stay ahead of competition. If only these are all you could do to optimize your website, you can always dominate Google.
As a smart blogger, you don’t want to take any search engine optimization (SEO) effort with levity. So, with both your On-Page and Off-Page SEO efforts, you can always be far ahead of your competitors.
That’s not difficult to achieve at all. Although, search engine optimization can be quite scary. But to me, that’s not really true!
SEO is just a little bit tasking and you might quit if you’re not diligent.
It’s an effort you make on your website to meet the required standards search engines recommend to control and assure only quality content is visible on the internet always.
You might not see the effect of your effort immediately you make one.
Since search engines algorithms are in constant change, it may take a while before any change you make on your website will give a desirable result.
So, what matters most is doing the right thing at the right time.
There’re different SEO efforts you need to make to improve your ranking score and this guide will walk you through the whole process.
I know you’ve been trying.
And this is the time you’ll finally get the reward of your hard work.
Basic SEO Ranking Factors:
There’re two major search engine optimization factors search engines consider to rank a website:
On-Page SEO and
Your effort to optimize your website based on the two factors will improve its quality, reputation, visibility, trust and authority.
For you not to build your website upon a faulty foundation, it requires having a strategic planning upon which the process will follow.
Part of the planning is knowing what to do to improve user experience within and outside your website. And that leads to On-Page and Off-Page SEO.
In this post, we would be focusing on off-page SEO. But because one complements the other, this guide won’t be complete without mentioning the both.
According to Neil Patel, Off-Page SEO includes what you and other people do outside your website to increase how your website ranks on search engines.
MOZ defines Off-Page SEO as actions you or others take outside your website to improve your rankings on search engine results pages (SERPs).
As others would define Off-Page SEO as link building, there’s a lot of misconceptions about the concept.
The only difference between On-Page SEO and Off-Page SEO is that while the effect of former takes place inside the website, the effect of latter takes place outside the website.
Meanwhile, I want you to believe that things you can do to promote your website outside the website go beyond link building.
Off-Page SEO and Link Building
The mistake most people make is seeing Off-Page SEO as efforts you make outside to promote your website instead of efforts you make from within to promote your website outside.
If you critically look at the two variables, you’ll see that the last definition is a means to achieve the first.
That’s Off-Page SEO can be done both inside and outside your website. It’s not the action – what you do, where you do it that matters in Off-Page SEO, but how what you do affects your website from the outside.
That’s why Off-Page SEO aims at improving the trustworthiness, authority, audience targeting, and social influence of your website.
Link building is just a byproduct of having a website that everybody trusts, which encourages authority or thought leadership.
Since nobody would like, share, or link to a spammy or estranged page, search engines assume that a popular website must be highly relevant, trustworthy, authoritative and shareable.
So, if your website is Off-Page optimized, you’ll definitely see people linking to it like some will use the “word of mouth referral” technique to promote a product or service they like offline.
In this context, if your website is popular, may be it has many websites linking to it or many people helping you to share it or promote it on social media, its rankings increase.
Why Need Off-Page SEO
Off-Page SEO answers search engines’ concerns about the relevance, trustworthiness and authority of your website.
While working so hard to optimize your website, any SEO you skip can be the reason why your rankings on search engines hasn’t improved.
On Google alone, there’re over 200 SEO ranking efforts you need to make to improve your rankings, according to Brian Dean fromBacklinco.
And if you don’t take the right step at the right time, the whole exercise can be annoying. Even though some actions work, some don’t, some are just a bunch of speculations, and experts still have divided opinions on them.
Since SEO experts disagree on SEO ranking factors while search engines algorithms are also not fixed, experts resolvedthat the relevance, trustworthiness, authorityand sharability of a website should be the bone of contention in Off-Page SEO.
Inasmuch as nobody wants to waste his time visiting a website that will take the whole day to load, yours will attract a large right-wing readership if it’s a top-notch.
Such a website is the type that ranks high on SERPs.
Techniques for Off-Page SEO
There are two major techniques to consider, one is link building techniques and the other is non-link building related.
1. Getting Started With Link Building:
One of the most commonly used terms in search engine optimization is “link building”. It’s the central focus of Off-Page optimization, which concerns more than 50% of search engine ranking factors.
Of all the ranking factors, proper link building will make you succeed online.
Link building is like creating a path for search engines to easily crawl into the depth of all important pages and categories of your website.
Due to the amount of importance placed on link building, don’t you think that path must be smooth?
So, a website without a proper link structure may not be visible on search engines. As search bots won’t be able to index the website, it will be difficult to appear on SERPs.
Consequently, visitors won’t be able to navigate through the website from one page to the other. In fact, no organic traffic will flow through the website which is as good as a dead one.
Most bloggers, content marketers and SEOs don’t usually have proper planning for link building. Because link building facilitates traffic, everybody wants to get the juice immediately and the temptation leads to jumping the normal process.
When I first started, what I always wanted to do was to get backlinks. I didn’t see the need to prepare my website for link building and get full advantage of the task.
Now that I realized my mistakes, I wanted you to learn from me. So, do the following to prepare your website for the juice.
Optimize Your Page Quality
It’s not the amount of links that point to your website that matters but the effort you make to make your website worthy of quality backlinks. To get quality links from reputable websites, your website too must be in a good condition.
So that calls for the need to prepare your website so that you can fully benefit from all your search engine optimization efforts.
There are different site audit tools available online that can give you a perfect analysis of the quality of your site. You can use different tools at a time to achieve better results.
Compare and contrast the results you get from each tool and fix whatever problem you find. Auditing your site regularly will help you monitor your SEO efforts and do what is right at the right time.
For example, I use both SemRush and Seobility to get this result.
Both the tools have free and paid functions. The free functions will be enough if you audit your website across different tools. It’s very possible that TOOL B will audit the aspect which TOOL A doesn’t offer.
This approach won’t only help you reduce cost on site auditing, but also do the exact job you send it.
I know of some website owners who would rather spend days to write a guest post for others and see no need to audit their own websites to improve on quality.
If you have a website that has no reasonable amount of backlinks, it can’t be true you’ll really get backlinks from reputable websites when you write guest posts for them.
As a guest blogger, if you ignore the need to perfect your own blog, what you do is basically helping others build their websites at the expense of yours.
According to a finding conducted by MOZ, most bloggers commit 30% of their effort to Off-Page SEO factors and 70% on On-Page optimization factors.
Site audit is as important as any other effort you make on your website to grow.
So, preparing your website for link building won’t only attract quality backlinks, but also the benefits which include traffic, competitive advantage, audience targeting, keywords accuracy, server side management and effective pay per click (PPC) advertisement.
However, when you do the audit, you will be able to monitor your progress and do what is needful.
Justify Your Traffic With Rankings
From a black-hat SEO point of view, it’s possible you outsmart search engines and get organic traffic.
This may happen if you automate link building and get massive traffic while your website lacks authority, trust or relevance in meeting the immediate pressing needs of your target audience.
Note that when someone lands on your website, search engines learn about its quality due to the visitor’s perception about the structure of your website.
If your content is awesome, your visitors will definitely have a great user-experience and be compelled to share it with friends.
All this factors in your ranking juice.
Meanwhile, the link structure of a website is like a road network. The better the road, the faster you get to your destination.
Gaining organic traffic while your ranking is low, Google, for example, won’t feel comfortable with that.
The search engine would treat such a website as a spam and you won’t get away with it. Under a normal circumstance, no search engine would send traffic to a low quality website.
If a student manages to pass an exam he didn’t sit for, it still means no result. So, why not sit for the exam? Though that alone doesn’t guarantee an excellent result if he fails to prepare for the exam.
Meanwhile, if your ranking on SERPs fails to justify the traffic that comes to your website, it means there’s no balance.
For you not to find your website in such mess, optimizing your website for humans as much as you do for search engines is very important. And that’s what the preparation is all about.
A well-structured or quality website would definitely attract massive backlinks. And if our website can get quality backlinks, not only would its rankings increase on SERPs, but also its organic traffic.
Adopt Silo Structure for Link Building
Silo structure is an internal layout of a website that allows all its pages, categories and posts to interlink.
So, giving your website a very good internal layout for all the internal pages on your website to link together will prepare it for link building.
You can use this approach to attract the attention of search engines to the most important pages on your website.
The logic is to make any SEO link juice that comes to any part of your website to flow through all the interlinked pages.
According to Patel, this approach will give your website a “healthy link equity” between all the internal pages on your website.
Don’t forget we’re coming from the angle of “creating great user experience”.
So, silo structure will organize your website, make it very easy for visitors coming to your website to navigate through all your pages in a hierarchical order.
In fact, using silo pages for structuring a new blog can help the blog to bypass Google Sandbox time.
Google Sandbox time is the 3-4 months period Google uses to screen a new website or blog.
Akshay describes Google sandbox as a probation period for all new websites to prove their SEO compliance level before they begin to rank. Most new websites can’t be ranked until they complete their term.
With silo structure approach, a new blog may not spend up to 3 months to complete its probation. This is because the structure enables Google spider to screen the website really fast.
Read 10 Ways to Create An SEO Friendly Homepage. The tutorial talks about the rudiments of silo structure in the 10 following steps to achieve a great result with link building:
How to Optimize Home Page;
How to Create Silo Pages;
How To Optimize Silo Pages;
How to Create Category Pages;
How to Optimize Category Pages;
How Create Menu in Header;
How Write Posts;
How to Optimize Posts; and
How to Interlink Homepage, Silo Pages, Category Pages and Post Pages For Link Juice.
Click the link above to leverage Silo Structure for proper link building your website needs to rank high on search engines.
Benefit of Link Building
As far as Off-Page search engine optimization is concerned, the technique aims at maximizing your prospect to push your business or brand beyond the confine of your website.
Or to engage other reputable websites owners to discover your website and interact with it.
1. Trust: Others will trust your website if it has good reputation over the history. Another off-page factors that command trust include the authority and security level of your website against spammers and hackers.
2. Organic Traffic:This is any traffic that reaches your website when a visitor clicks your website link on SERPs after making a search query on a search engine.
3. Fast and Effective Indexing:This is the ability of search engines to crawl all your web pages and retrieve them whenever someone searches for answers related to your content.
4. Referral Traffic: This is the traffic that reaches your website through a link that points to your website from another website.
5. Direct Traffic: Whenever someone lands on your page or website by typing your website URL directly into his web browser, he gives your website a direct traffic.
6. Social Media Traffic: This is also the traffic that reaches your website through any of your content you or anyone shares on any of Facebook, Tweeter, Googleplus, LinkedIn, Instagram, Pinterest and so on.
It takes your website to comply with both On-Page and Off-Page SEO before it can get all the benefits. Mere having some kinds of links pointing to your website may not improve your traffic if the website in question doesn’t worth it.
Audit and Fix Basic On-Page SEO
All high ranking websites have one thing in common, which is massive backlinks. You also aim at backlinks because it’s an indication your site is relevantly popular.
But as most people get it wrong, they leave essence and relevance and struggle for popularity. If you don’t have something to offer, then how far can your popularity last?
If you manage to be on a football team without having the potential to dribble, pass, defend, strike or score, you’ll definitely be shown your way home!
But if you’re relevant and essential to the team, you will definitely be popular in a due cause.
So, for any new website that wants to compete with the existing ones must have a better website.
But how would you make your website better if it doesn’t have a better structure, better meta information such as a better keywords usage, better title tag, better meta description, better h1, h2, h3, h4, h5, h6 distribution, better internal links, better anchor text, better content and so on?
How can you achieve all these if you don’t audit and fix possible errors across your website?
That’s the essence of on-page site audit. You can use it to prepare your website for a great thing that lies in Off-Page SEO.
Sometimes, you need to spy on your competitors to get insight into their tricks – things they do to be on the front page of all prominent search engines.
All you have to do is to optimize your website by constantly auditing it and any other high ranking website you like to compete with. Compare the two and highlight the lagging areas on your website.
For instance, if you want to hijack backlinks from your competitors, audit their their high ranking posts, write a better copy and get in touch with the owners of all websites that offer them the backlinks.
Tell them you have a better copy compared to what is on your competitors’ websites and share your links with them.
The bottom line is that site audit will help you put your website in the right place and at the right time on search engines.
Check Keywords Suitability
Keywords are search queries searchers use on search engines to find information about certain subject matters. You can take advantage of that of the practice as a content marketer by using suitable searchable keywords on your website to increase your visibility on search engines.
Let’s say a lady from Nigeria who is a student is looking for a business she can do online and she takes her research to Google search engine.
Her search parameters will include Nigeria, occupation, business and online.
Assuming her search query is “profitable business for students in Nigeria”, she will get about 21,900,00 websites talking about that keyword in the search results pages.
As a website owner who wants his web page to be on that list, most especially on the front page, your keywords must be highly relevant to the search query and the audience.
If you have a post on your website that has that keyword or its synonyms, it’s very possible your post your will be the one the searcher will read first.
This is easy to achieve if your post is the best among others on the subject matter and it perfectly stays within the scope of your keywords.
Other things you can do to leverage your keywords and be on the front page of Google include:
Use Keyword Within Title Tag: Ensure your title tag starts with your keyword to attract searchers;
Avoid Keywords Stuffing: Don’t stuff your page with a keyword. Stuffing your post or page with a repeated keyword can knock down your page quality.
Use Keyword Synonyms: The use of latent semantic indexing (LSI) or synonyms of your keyword will get the job perfectly done. Due to the need to repeat your keywords all over your page, using synonyms would help your page stay out of unnatural keyword usage. The page will flow very well without repeating same keyword over and over.
Use Long Tail Keywords: Long tail keywords match search query accurately better than short keywords. You can use the tactic to compete with top ranked pages and level up your page rank on SERPs.
Avoid Keyword Cannibalization: Keyword cannibalization is when you use a similar keyword on two or more different pages on your website. The is a bad SEO practice as it subjects all concerned pages to compete against themselves on SERPs. So, ensure all your pages use different keywords to rank separately on search engines.
Get Relevant Authoritative and User-Friendly Backlinks
When someone visits a search engine, let’s say Google for example, to search for something and places his search query (keyword) in the search box, Google spiders take the responsibility to return useful information to the searcher.
So, in the world of search engine optimization, there’re certain factors that determine the positions or pages which the search results will be on the search engine. And link building comes first. But because you need more than that to occupy a reputable position on SERPs, other factors come to play. You can use them as what determine the quality of your links.
That shows, without building an authoritative or user-friendly website, your links won’t count.
When you apply all the important off-page factors that determine the position of your website on another website, you can achieve a quality website.
Billions of searches people make on Google come from their mobile devices. This means the largest percentage of traffic Google sends to any website comes from mobile devices. That makes it important to optimize for mobile users.
Be that as it may, a website that has a better position on SERPs has better chances to receive massive organic traffic from users across several devices.
Yet, traffic is an effect, while quality backlink is a cause.
Above all, you must understand that a backlink that will shower you traffic must come from an authoritative or user-friendly website.
So, when other relevant websites have links that point to your website, they give both Google and your target audience the impression that your website is an authority in its niche.
Meanwhile, irrespective of your niche or business, the fastest way to hold the market is to improve the authority level of your website.
But unfortunately, most bloggers, content marketers, SEO experts are not putting their attention on the cause but the effect. They focus on link building without much concern about its impact.
If Google cares about the reputation, authority and relevance of your backlinks, then your strategy to build an authoritative website must be to evaluate the source of the link that points to your website, its relevance to your page, quality, how fresh and natural is it.
However, link building can help and at the same time harm your website if what you care about is “just a link”.
Getting quality backlinks from highly authoritative websites may be difficult. But all you have to do is to go outside your own website to look for them. By so doing, you will be able to screen what is available before it gets to your website.
So, the more quality backlinks you get, the more trust, or confidence your website earns from search engines.
As you can see, if off-page SEO is just all about link building, it means, even if your backlinks or page structure is not user-friendly, you will still get the link juice.
But that’s not true.
Off-Page SEO is all about getting quality backlinks. And that is what building an authority and user-friendly website is all about.
How To Get Quality Backlinks
So, let’s break down the strategy one after the other by discussing various possible ways to get quality backlinks.
This techniques continues to be one of the available options in Off-Page SEO to improve the quality of your content and attract quality backlinks. Consequently, it increases the popularity of your blog on search engines.
Since word count of a post has become an Off-Page SEO factor, content marketers that can’t write extensively would need to sort for contributors that can supply them additional quality content in order to increase the volume of posts and pages on their blogs.
Previously, bloggers could publish a post with less than 300 words and felt like a king. But today, if any blogger wants to pass the Off-Page SEO test on word count, he has to develop the habit of writing far above 500 words or contact those who can do the job for him.
So, when you approach other bloggers to write for them, you have the opportunity to promote your blog with their strenght across all digital channels they reach. In the act, you have the opportunity of embedding your url on other blogs where you publish your guest posts and increase your domain authority, backlinks, traffic, online presence, brand popularity and social influence.
Pitching a guest post was difficult in the past due to the difficulties in getting blogs or websites that needed guest posts. With an ordinary search you make on Facebook or Tweeter, Delicious, Digg or Google, you can get more than a thousand of blogs that need guest posts.
There are various Facebook pages or groups which you can join to explore guest blogging opportunities. Find them and start exploring the opportunities.
Broken Link Research
At a point in time, most websites would experience a broken link scenario. Broken links occur on different occasions. Assuming a website links to a page on another website and the owner of that website subsequently alters the page URL, any website linking to that page will experience a broken link error.
Broken link errors also occur as a result of mispelled url, expired hosting, improper files transfer durring migration or upgrading from one hosting package to another or when a page a website links to is not redirected after alteration.
In the first place, linking to external pages is to help vistors to learn more on a subject. But if the users click on the reference links and discover the links are dead or broken, it annoys them.
Google may not penalize a website that has broken links, but because poor user experience drives visitors away easily, it is very necessary to fix the problem. So, any website suffering from broken links would appreciate it if there is a way you can help them.
All you have to do is to find websites having broken links, identify their dead or broken links and offer them a replacement from your own website. That is, do a backlink analysis on any target website of your choice, find links that are dead on that website, contact the owner, tell him about your research, and suggest a better link as appropriate.
If you can make this a duty, those you have helped would reward your effort. By so doing, you could build quality backlinks, traffic and increase your connection base.
Consequently, your ranking on the SERP increases the more you repeat this effort.
If you want your website to become popular, there’re hundreds of SEO efforts you need to make. The key effort is building high quality backlinks or inbound links for your blog.
Backlink is an external factor which has a lot of weight on the success of your business on the internet. No matter how optimized your blog is, you’ll get more good results with more high quality backlinks.
The only major SEO effort that can boost your popularity, or exposure or traffic is the amount of external links that point to your website.
This post will guide you on how to bring your business from the last to the first result page of a search query on Google.
The mechanism depends on the SERP’s pecking order which determines how your website ranks on search engines.
So, in brief, what is SERP’s pecking order?
Understanding SERP’s Pecking Order
SERP’s pecking order is the factor that determines the hierarchy of search results on the SERP.
When you make a search query on a search engine, it considers certain things to determine which website comes first and last on its result page.
As many websites relatively talk about similar topics, search engines tend to screen all the websites on the internet and fetch out the ones with most relevant information about the search query a searcher makes.
Remember, when you make a search query on Google or any other search engine, it returns pages containing lists of different websites that are relevant to your search query.
This implies that SERP’s pecking order affects the visibility of your website on search engines.
These include on-page and off-page SEO factors. Other factors aren’t limited to website analysis, competitor analysis, keyword suggestion and research, server side management and PPC advertisement.
Under on-page SEO factor, you have the following areas in your website to optimize: web page title; meta description; web page url; keyword; anchor text; domain authority; ALT tag; XML sitemap; links building; canonical or redirection issue, robot.txt, site security, url structure, page speed, and so on.
I guess, that’s a lot of work you can’t do all at once, but can catch up by starting with one.
Be on the look out for our post on those factors as time won’t permit us here now!
Nevertheless, as this post is concerned, let’s look at domain authority.
Domain Authority Score
From a search engine perspective, domain authority measures the amount of reputation your website has to lead in a certain industry or niche.
This is to ascertain your blog content about a certain subject or business is highly quality.
If the quality of your blog is good, your domain authority will be good and your content will rank high on search engines. If the quality is bad, your domain authority as well as ranking will be bad.
But you and I know, that isn’t good. You’ve to go for the best.
Even when our children’s performance in school seems to be poor, we encourage them to work harder.
If having a website has to be a course, your domain authority reveals your overall performance.
So you’ve to do it well.
Domain authority ranges from a score of 1 to 100. New websites usually score 1 at the beginning and gradually improve based on owners’ relentless efforts.
This principle means, the better the content of your domain, the higher it ranks.
But because domain authority is logarithmic, it can be tougher to score higher as your domain authority rises.
That’s, while it’s easy to scale between scores of 10, 20 and 30, it’s difficult between 50, 60, 70, 80 and above.
Since authority score can’t exceed 100, high-authority websites keep their score at 100.
This implies that domain authority of low-authority websites drops as domain authority of high-authority websites increases.
In other words, it’s possible to experience a great fall in your authority without losing your backlinks if your competitors gain more backlinks.
Similarly, your domain authority can collapse if high-authority websites receive massive backlinks.
This implies that, when you’re boosting your domain authority, your focus isn’t to have a website that has the highest authority score but to have a website that has a higher authority score than its competitors.
Why Domain Authority Matters
As a content marketer, domain authority helps you to focus on relevancy, links building and organic traffic your website needs to achieve a long-term investment.
Domain authority is key to your success in whatever business you intend to do, e.g. affiliate marketing.
Inasmuch as you’re not going to be your own customer, you have to stick to the principle.
The instrument for gaining audience or customer loyalty is domain authority.
Most audiences consider your domain authority before committing their loyalty to it. Companies likewise weigh your domain authority before linking up to your business.
If your domain authority is good, they believe your website has the prospect to influence their businesses and they start linking up to it.
That makes domain authority very crucial to White Hat SEO – building link networks or backlinks with other businesses in your industry.
Since you’ve familiarized yourself with domain authority and its importance to content marketing, it’s now time you start taking its advantage to boost your website’s search engine ranking authority.
Among other efforts, domain authority building is a factor you can’t afford to ignore in a very dynamic competitive market. It’s an effort you must commit yourself to as you increase the content of your website.
So, what you have down this line strictly focuses on how you can improve on your domain authority.
How to Boost Your Domain Authority
The need to boost your domain authority suggests that your blog must have highly compelling content that everybody’ll like to link up to for a reference.
In doing this, let’s first consider these three (3) basic things you must do:
Choose the right niche for your content
Use a neat theme for your content
Build outbound links.
Earn Backlinks from High-Authority Websites in Your Industry.
Build Internal Links.
Create Original Content.
Make Your Content Compelling.
Items 1 to 4 have been largely discussed in other posts. Click on them for further study on white hat SEO practices to boost your domain authority.
The remaining three items are discussed as follows:
1. Build Internal Links
Building “internal network of links” creates the paths which search bots will crawl from one page to another on your website.
If your page has no internal links, it becomes difficult through the page for search engines to crawl into your entire website. In such a circumstance what Google assumes is that the page has no reputation to appear on the SERP.
Secondly, a page that has no internal links leaves readers with no choice than to leave the website immediately after reading the page instead of using the page as a gateway to other relevant pages you have on your website.
Meanwhile, the longer a reader spends on a website the better for its domain authority.
Google search engine considers the duration of visitors on a website as part of the key factors to determine quality content.
The theory holds that visitors stay long on a website only if it’s relevant to them, otherwise they leave immediately.
If you don’t want to miss this benefit, you must adopt the principle of internal link building to boost your domain authority.
Original content are content you create by yourself, which has no compromise or what Google calls “duplicate content“.
By all standards, original content has the potential to make you an authority in an industry.
If the quality of your content is good, it increases your thought leadership, which’s technically called domain authority.
The strategy involved in writing original content is to make your website unique.
3. Make Your Content Compelling
No matter how compelling your copy is, it won’t get to the right audience if you don’t post it in the right niche.
Before you can write a copy that will have value, you have to first identify your audience and what niche is relevant to them. This practice’ll help you target the right audience and the right keywords.
Your content can be about you, your experience, background, who you were, who you aren’t or who you like to be.
Or it can be your thought system.
The niche you choose isn’t what matters but how it helps showcase your content.
Take note of this.
When you have a problem, you consult people, books or even God!
Yes, that happens.
Trying to find answers at all cost – not even without spending money, we’re eager.
So, when people come online to seek answers or value, your role as a content marketer is to give them whatever possible answers that’ll ease their condition, not adding to it.
That’s not hard to do.
You’re just going to be making impact on people’s life like a life coach.
The value which readers are looking are the same but differ in term of their demography.
Having specific niche for specific category of people can help you approach them without any problem.
The content that will compel a professional is different from that which an amateur needs to catch up to a task.
While some readers want to learn a new skill, others want to improve on the old.
So approaching your target audience through a niche that’s relevant to them will help you focus on writing fascinating content and improve your domain authority.
From what you’ve learnt so far, the theory of domain authority is putting your website at the cutting-edge position amidst your competitors for search engines and humans to love your content.
I hope you’ve realized that the best on-page SEO effort isn’t just writing great content but making your content visible and compelling on the SERP.